Active Marketing

Challenge

Marketing is typically a vague activity that is typically seen as a cost that has little or no   Return On Investment (ROI).  Most companies are not able to generate a high volume               of qualified leads from marketing activity alone.

Solution

The Nines basic philosophy in regards to Marketing is to focus on doing activities that     provide tangible and fast results.

What's Effective?

There are many different mechanisms that can be used online to improve visibility,       however not all tools make sense for every business.  FaceBook is designed to for B2C,   while connection building on Twitter and LinkedIn doesn’t always mean more business.       The Nines understands that these solutions don’t always make sense for our B2B clients.     We test all of our service providers and recommend services that we would (and do!) use ourselves.

Save Time

Many of the existing online tools take time to learn and require commitment to show results.   By prioritizing the implementation of these tools, and by using experts and the client’s   existing internal resources, the time and commitment and financial expense is significantly reduced while still getting the desired results.

The Tactics

• Drip Marketing - Review what is being done with Newsletters, Blogs and Press Releases,     and then recommend improvements in order to increase interest and therefore business.       For example, create newsletters that outline a specific service from its benefits to method of delivery.

• Internet Marketing – Review and suggest improvements with the Website, we would look         for ways to increase how the viewers of your website would interact with the site and   eventually utilize your services.

• Social Media Marketing – How to best utilize tools such as LinkedIn, Facebook, etc.

• Website & Other Collateral – Review and update so that these tools complement the           defined sales and marketing approach.

Please contact us to arrange a time to move forward.