How can I increase business with my existing or former clients?
Approach
Content
- What's changed with your organization that a former client would be interested in learning?
Communication
- Active Marketing (Email, Telephone Calls, Newsletters)
- Brand Marketing (Website, Collateral, etc.)
Tracking
- Tools and Best Practices to measure success
Delivered Solutions
- Created appropriate marketing content, including calls scripts and email templates
- Executed one of the most challenging components of any sales opportunity, the "Cold Call". Generated leads to the end clients for closing, OR, in many cases, closed the opportunity for the client.
- Revamped operations to create return business, increased residuals, up-selling through core business word of mouth development and customer wow
- Developed a Loyalty Plan to ensure existing and former clients are kept informed of new developments as well as changes in pricing structure.
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